Content Strategy: The Basics

Scheduled Dates
Course Details
Course Type: 
Topic Area: 
Target Audience: 
Everyone
Course Description

Is your library's content timely, accurate, relevant, and consistent? Having a coherent content strategy can help you plan, create, publish, and manage content in an effective manner. This course will help you understand what a content strategy is and how to implement and maintain a strategy that suits your organization.

Learning objectives for this session include
  • Learn what content strategy is and why it is important
  • Assess the content your organization currently creates and whether it is achieving its goals
  • Create a content plan for your organization
  • Develop a workflow for implementing your content plan
Prerequisites

None

Homework Expectations
  • Course requirements: attend live online session or view recording, and complete one written assignment.
  • It is designed for individual participation; each individual must register.
Session Information
Session Duration: 
This course consists of one 2-hour session.
Contact Hours: 
2
Instructor
learning@amigos.org or (972) 340-2829